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ZocDoc gives power to the patient by allowing them to search for a doctor and book appointments online. I was the first designer to join ZocDoc and eventually grew into a leadership role within the product team. I was involved in all stages of designing the web and mobile product - conducting user research to address issues in the booking flow, wireframing and iterating on paper and InVision prototypes, and working with developers to produce pixel-perfect designs.
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In redesigning the patient-facing ZocDoc website, I took part in multiple rounds of user interviews and usability tests in order to identify common pain points in the booking experience. I redesigned the informational hierarchy of major booking pages that helped users search for doctors and appointment times. I also designed a wellness dashboard for returning users that helped drive re-bookings and organized health related tasks. These designs were adopted after being validated by rigorous A/B tests and follow-up user interviews.
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I also spearheaded the first couple redesigns of the original ZocDoc mobile app, developing designs and features such as the Wellness Guide that are still referenced in the current design.
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The ZocDoc web and mobile products were recognized with an IxDA award for helping to disrupt the healthcare industry. I headed the production of the submission video below... and included a surprise ending at 1:42...